Privacy Policy – elive777 Online Casino

1 Introduction

elive777 ("elive777", "we", "us", "our") operates the online gaming platform accessible at elive777.win and is committed to protecting the privacy and personal data of all users ("you", "Member", "Player") of the Service. This Privacy Policy sets out the basis upon which we collect, process, store, use, and share your personal data in connection with your use of the elive777 platform.

This Privacy Policy applies to all personal data collected through elive777.win, including during account registration, identity verification, deposits and withdrawals, game play, customer support interactions, and marketing communications. By registering an elive777 account or using any part of the Service, you acknowledge that you have read and understood this Privacy Policy and consent to the data practices described herein.

If you are a Malaysian player accessing elive777 from Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Bangsar, or anywhere else in Malaysia, your personal data is handled in accordance with applicable data protection principles consistent with internationally recognised gaming authority standards.

2 Personal Data We Collect

elive777 collects personal data through several channels. The categories of data we collect, and the context in which they are collected, are set out below.

2.1 Registration Data

When you create an elive777 account, we collect: full legal name; date of birth; residential address; email address; mobile telephone number; and, where applicable, a username of your choice.

2.2 Identity Verification (KYC) Data

To comply with Know Your Customer (KYC) and Anti-Money Laundering (AML) obligations under internationally recognised gaming authority standards, we may collect: government-issued photographic identification (such as your Malaysian MyKad or passport); proof of residential address (such as a recent utility bill or bank statement); selfie or live photo for biometric identity matching; and evidence of payment method ownership.

2.3 Financial Data

When you make deposits or request withdrawals, we collect information about the payment methods used, including e-wallet account identifiers (Touch n Go, Boost, GrabPay), bank account details (Maybank, CIMB, Public Bank), and cryptocurrency wallet addresses (USDT TRC20). We do not store full payment card numbers.

2.4 Transaction & Gaming Data

We automatically record all financial transactions (deposits, withdrawals, bonus credits) and gaming activity (game sessions, bets placed, wins, losses) associated with your elive777 account. This data is required for account management, dispute resolution, and regulatory compliance.

2.5 Technical & Device Data

When you access elive777, we automatically collect: IP address; browser type and version; operating system; device type and identifiers; session timestamps; pages visited and features used; and referral source.

2.6 Communications Data

We retain records of communications between you and elive777 support, including live chat transcripts, email correspondence, and any documents or images shared during support interactions.

3 How We Use Your Personal Data

elive777 uses personal data collected from Members for the following purposes:

• Account Management: To create, maintain, and administer your elive777 account, including processing your login, managing your wallet balance, and providing access to games and features;
• Identity Verification: To verify your identity and age (21+) in accordance with KYC obligations, and to prevent fraud and money laundering;
• Transaction Processing: To process deposits, withdrawals, and promotional credits through your chosen payment methods (Touch n Go, Maybank, USDT TRC20, etc.);
• Customer Support: To respond to your enquiries, resolve disputes, and provide technical assistance;
• Regulatory Compliance: To meet obligations under internationally recognised gaming authority standards, including AML reporting, responsible gaming interventions, and record-keeping requirements;
• Security & Fraud Prevention: To detect, investigate, and prevent fraudulent activity, account abuse, and prohibited conduct as defined in the elive777 Terms & Conditions;
• Responsible Gaming: To monitor gaming patterns and proactively contact Members who may be exhibiting indicators of problem gambling, in accordance with elive777's responsible gaming obligations;
• Marketing Communications: To send you promotional offers, bonus notifications, and platform updates where you have provided consent or where we have a legitimate interest in doing so, subject to your right to opt out at any time;
• Platform Improvement: To analyse aggregated usage patterns and improve the functionality, design, and game offering of the elive777 platform.

4 Legal Basis for Processing

elive777 processes your personal data on the following legal bases:

• Contractual Necessity: Processing required to fulfil our obligations under the agreement with you, including operating your account, processing transactions, and providing gaming services;
• Legal Obligation: Processing required to comply with applicable legal and regulatory requirements, including KYC, AML, responsible gaming, and record-keeping obligations;
• Legitimate Interests: Processing conducted for elive777's legitimate business interests, including fraud prevention, platform security, and service improvement, where such interests are not overridden by your data protection rights;
• Consent: Processing based on your explicit consent, including the sending of direct marketing communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.

5 Data Sharing & Disclosure

elive777 does not sell, rent, or trade your personal data to third parties for their own independent marketing or commercial purposes. We may share your personal data with third parties only in the following circumstances:

5.1 Service Providers

elive777 engages trusted third-party service providers to support platform operations, including payment processors (e-wallet and bank transfer operators), identity verification providers, cloud hosting and infrastructure providers, customer support software providers, and game content providers. These parties are contractually bound to process your data only on elive777's instructions and in accordance with applicable data protection standards.

5.2 Regulatory & Legal Disclosure

elive777 may disclose personal data to gaming regulatory authorities, law enforcement agencies, financial intelligence units, or other government bodies where required by applicable law or regulation, or where we are compelled to do so by a valid legal order.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of elive777's business or assets, personal data held by elive777 may be transferred to the acquiring entity, subject to equivalent data protection obligations.

6 Cookies & Tracking Technologies

elive777 uses cookies and similar tracking technologies to operate and improve the platform. Cookies are small text files placed on your device when you visit elive777.win. The following categories of cookies are used:

• Strictly Necessary Cookies: Essential to the operation of the platform. These enable core functions such as session management, login authentication, and security features. They cannot be disabled without affecting platform functionality.
• Functional Cookies: Enable the platform to remember your preferences, such as your preferred language, currency display, and game lobby layout settings.
• Analytics Cookies: Used to collect aggregated, anonymised information about how Members use the elive777 platform — which pages are visited most frequently, how long sessions last, and where users encounter errors. This data is used solely to improve the platform.
• Marketing Cookies: Where you have consented, used to deliver personalised promotional content. Non-essential marketing cookies can be declined via your browser settings at any time.

You may control or delete cookies through your browser settings. Disabling strictly necessary cookies may impair your ability to use the elive777 platform.

7 Data Retention

elive777 retains personal data for as long as is necessary to fulfil the purposes for which it was collected, including compliance with legal, regulatory, and contractual obligations. The following retention principles apply:

• Account registration and KYC data is retained for the duration of the account relationship and for a minimum of five (5) years following account closure, in accordance with AML record-keeping requirements;
• Financial transaction records are retained for a minimum of five (5) years following the relevant transaction date;
• Gaming activity logs are retained for a minimum of two (2) years and may be retained longer for dispute resolution or regulatory purposes;
• Customer support communications are retained for a minimum of two (2) years;
• Marketing consent records are retained for the duration of the consent and for a reasonable period thereafter to demonstrate compliance.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised in accordance with elive777's data deletion procedures.

8 Data Security

elive777 implements technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption across all pages of elive777.win, including login, deposit, and withdrawal flows;
• Salted cryptographic hashing for all stored passwords — elive777 cannot read your plain-text password;
• Time-limited session tokens tied to device fingerprints, invalidated upon logout or inactivity timeout;
• Access controls restricting internal access to personal data on a need-to-know basis;
• Regular security assessments and penetration testing of the elive777 platform infrastructure;
• Incident response procedures for detecting, containing, and reporting data security incidents.

9 Your Data Rights

Subject to applicable law, you have the following rights with respect to your personal data held by elive777:

• Right of Access: You may request a copy of the personal data elive777 holds about you;
• Right to Rectification: You may request correction of inaccurate or incomplete personal data. You can update most account information directly within your elive777 account settings;
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal obligations to retain certain data;
• Right to Restriction: You may request that we restrict the processing of your personal data in certain circumstances;
• Right to Data Portability: Where processing is based on consent or contract, you may request your personal data in a structured, machine-readable format;
• Right to Object: You may object to processing based on legitimate interests and to direct marketing at any time;
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact elive777 at [email protected] with your full name, registered email address, and a description of your request. We will respond within 30 days. Identity verification may be required before processing your request.

10 Third-Party Services

The elive777 platform integrates third-party services required for operations, including payment processors (Touch n Go, Boost, GrabPay, Maybank, CIMB, Public Bank, 7-Eleven Cliqq, USDT TRC20), game content providers (Pragmatic Play, PG Soft, Microgaming, Play'n GO and others), and customer support tools. These third parties operate under their own privacy policies. elive777 exercises due diligence in selecting service providers who maintain appropriate data protection standards, but is not responsible for the independent data practices of third-party providers once data is shared with them pursuant to a transaction you have initiated (for example, when you process a withdrawal via Touch n Go). You are encouraged to review the privacy policies of any payment service or third party you interact with through the elive777 platform.

11 Children's Privacy

The elive777 Service is strictly intended for adults aged 21 years and older. elive777 does not knowingly collect personal data from individuals under the age of 21. If elive777 becomes aware that personal data has been collected from a person under 21, that account will be suspended and the data will be deleted as soon as practicable. If you believe that a minor may have registered on the elive777 platform, please notify us immediately at [email protected].

12 Changes to This Privacy Policy

elive777 reserves the right to update this Privacy Policy at any time. When material changes are made, we will provide notice through the elive777 platform, by email to your registered address, or by posting a prominent notice on the homepage, indicating the effective date of the revised policy. Your continued use of the elive777 Service following notification of changes constitutes your acceptance of the updated Privacy Policy. We encourage you to review this page periodically. The date at the top of this page reflects the most recent revision.

13 Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or your personal data held by elive777, please contact us through the following channels:

• Data & Privacy Enquiries: [email protected]
• Live Chat: Available 24/7 via elive777.win
• Terms of Service: elive777.win/terms-conditions
• Responsible Gaming: elive777.win/responsible-gaming

We aim to acknowledge all privacy-related requests within 48 hours and to provide a substantive response within 30 calendar days. For complex requests, we will notify you if additional time is required.